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Pivotal CRM is a customer relationship management (CRM) software system offered by Aptean (formerly CDC Software), an enterprise software and service company headquartered in Atlanta, GA. The Pivotal CRM suite includes software tools for sales force automation (SFA), marketing automation and lead management, and customer service automation, as well as partner management, mobile CRM, analytics and call scripting.〔(Pivotal CRM Products ) Retrieved 31 March 2010〕〔(CRM Buyer's Guide ) Retrieved 31 March 2010, ''DestinationCRM.com''〕 Industry specific versions 〔(Pivotal CRM Industry Solutions ) Retrieved 31 March 2010〕 of the Pivotal CRM suite are also offered for several industries, including institutional asset management, mutual fund wholesaling, capital markets, commercial banking, private banking, home building and real estate, healthcare, and legal services, among others. Built on the Microsoft.NET Framework, Pivotal CRM embeds several commonly used Microsoft business products within the CRM system, including Microsoft Office, Microsoft Outlook, Microsoft SharePoint, and Microsoft Visual Studio. == History == Pivotal Software was founded by Norm Francis and Keith Wales in 1994. Francis and Wales were a co-founders of Basic Software Group (BSG) the company that developed ACCPAC, an accounting software package which was purchased by Computer Associates in 1985. Francis and Wales invented the concept of 360-degree customer relationship management (CRM), a concept that continues to be used today to describe the unification of activities across the organization by employees who play a role in the customer relationship.〔(Pivotal's Norm Francis Recognized for CRM Industry Leadership (Press Release) ) 15 December 1999〕 The company released its first customer relationship management product, Pivotal Relationship Version 1, in April 1996; this product is the predecessor to the current Pivotal CRM product line.〔(US Securities and Exchange Commission Form 10-K Annual Report filing for Pivotal Corporation for the fiscal year ending June 30, 2000 ) Retrieved 20 November 2009〕 The company changed its name to Pivotal Corporation in June 1999 to reflect its broadening focus beyond just software into professional services, content, hosted application services and other online services.〔(Pivotal Software Becomes Pivotal Corporation (Press Release ) 30 June 1999〕 Pivotal Corporation went public in August 1999 and its shares were listed on the NASDAQ Global Market under the symbol PVTL.〔(IPO Filings by Company ) Retrieved 20 November 2009, ''YAHOO! Finance''〕 In February 2000, Pivotal Corporation was selected by Bill Gates, Microsoft Chairman and Chief Software Architect, to showcase its Pivotal CRM software at the worldwide premiere of Microsoft Windows 2000.〔(Microsoft Selects Pivotal eBusiness Solution for Bill Gates’ Windows 2000 Keynote Demo ) 18 February 2000, ''Business Wire''〕 Pivotal CRM, then called Pivotal eRelationship, was the first eBusiness relationship management (eBRM) solution to be certified for Windows 2000.〔(Pivotal eRelationship 2000 Announced as First eBusiness Solution Certified for Microsoft Windows 2000 ) 17 February 2000, ''Business Wire''〕 Pivotal Corporation was acquired by chinadotcom, now CDC Corporation, in February 2004. The acquisition added 1,700 customers, as well as marketing, sales, service, and partner management capabilities to CDC Software’s business unit focused on front-office solutions for mid-sized enterprises.〔(Pivotal formally acquired by CDC Software ) 26 February 2004, ''CSO''〕 In 2012, CDC Software was merged with Consona Corporation, to form Aptean, and therefore, Pivotal CRM is one of the Aptean portfolio of products. 〔http://www.aptean.com/en/Company/News-and-Events/Press-Releases/2012/20120807-CDC-Software-and-Consona-Corporation-Merge〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Pivotal CRM」の詳細全文を読む スポンサード リンク
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